Our Case Studies

Welcome to a journey through innovation, problem-solving, and remarkable outcomes. In this collection of case studies, we invite you to explore the diverse tapestry of challenges our team has encountered and conquered, revealing the transformative power of collaboration, expertise, and unwavering dedication. At SustainFocus, we pride ourselves on turning complex problems into success stories, and these cases exemplify our commitment to delivering exceptional solutions that drive results. As we delve into these real-world scenarios, you'll witness firsthand how our approach, creativity, and expertise have consistently exceeded expectations and helped our clients achieve their goals. Join us in discovering the art of success through our compelling case studies.

Zillion -(Previously known as payback)

Client: India's largest marketing program, ZILLION (formerly Payback)
Scope: Data Aggregation, Campaign Intelligence, User Activity Tracking, Personalization
Results:
- Achieved a remarkable 12% increase in transactions within just 5 months, while reducing communication costs by 30%.
- User engagement per session saw an impressive 28% boost.
- Witnessed a 15% rise in repeat user engagement.

Microsoft Bing

Client: Microsoft Bing
Scope: Powering Bing's Shopping Search with a 25 Million Product Feed
Results:
- Provided Bing with a daily feed of over 25 million products, adhering to Bing's guidelines.
- Personalized merchant inventory and established a data platform for retail preferences and predictive analytics.
- Enabled Bing to launch a successful shopping section on its search engine, creating a new revenue stream.

Giift

Client: Giift - Program Management operating across 50 countries
Scope: Creating an Affiliate Mall Solution

Results:
- Developed an Affiliate Mall solution for markets in India, UAE, Bahrain, and Indonesia, incorporating price comparison, deal discovery, and a cashback engine.
- Transformed cost-centric programs into profit-centric ones, resulting in a 25% increase in credit card spends for active customers.

PayNearby

Client: Paynearby - B2B Business Correspondence and Assisted Ecommerce
Scope: Creating an Affiliate Mall for B2B Agents
Results:
- Introduced an Affiliate marketplace for the Indian market with over 200 e-commerce merchants.
- Implemented price comparison, deal discovery, coupon offerings, smart retail analytics, and optimization for maximum earnings.
- Agents on average are now earning Rs. 15,000 per month, leading to a 35% increase in Paynearby platform adoption.

Duty Free Partners

Client: Duty Free Partners - Duty Free Operator in South America
Scope: Creating a Duty Free marketplace for pre-ordering and digitizing Duty Free Shopping
Results:
Increased user engagement by 46% by engaging users before their travel.
Achieved a 27% jump in customer acquisition primarily through the digital platform.

HEINEMANN

Client: HEINEMANN - 3rd Biggest Duty-Free Retailer Globally
Scope: Building a Real-Time Marketing Engine based on User History and Transaction Data
Results:
Increased average ticket size by 22% through Combo offer recommendations.
Developed an 88% accurate prediction model for passenger target segments, leading to product category recommendations.
Achieved near real-time delivery of personalized notifications across mobile devices.

Visa

Client: VISA - Biggest Payment Network in the World
Scope: Building a Travel-Centric Personalized Marketplace for Visa Merchants
Results:
Personalized merchant inventory and created a data platform for a singular user profile, including retail preferences, segmentation, predictive analytics, and a recommendation engine.

VIVO

Client: VIVO - Handset Manufacturer
Scope: Creating a Digital-First Premium Membership for vivo X80 series handset owners
Results:
Achieved an impressive 76% user engagement on the platform, the highest for any handset-based membership.
Planning to extend the XClub membership access to international markets.